Isuzu D-MAX continues to reign the Pick-Up Truck segment image
Isuzu D-MAX continues to reign the Pick-Up Truck segment
Nov 17, 2022 | NEWS
C! Magazine Editor-in-Chief – Ardie Lopez; C! Magazine President – Kevin Limjoco; IPC President – Noboru Murakami; IPC Assistant Division Head for Sales Robert Carlos

Isuzu, the acclaimed number one (1) Truck brand in the Philippines for twenty-two (22) consecutive years, has proven its dominance once again as Isuzu D-MAX won the Pick-up of the Year title in the 18th Annual C! Awards. Being hailed as Pick-up of the Year for the second time in a row confirms the superiority of Isuzu D-MAX in the pick-up truck segment. The Annual C! Awards is one of most prestigious awards in the automotive industry where the “best-of-the-best” is chosen in each segment. All nominees have undergone comprehensive review and actual tests by the jury consisted of C! Magazine’s editorial team who has driven and meticulously examined the vehicles.

While it’s already common for pick-up trucks to have powerful engine, sporty design, and large cargo capacity because of its usual function as a vehicle, the 3rd generation Isuzu D-MAX has taken the pick-up segment into a whole new level by introducing a first-in-its-class advanced safety features and more comfortable interior design. And based on the thorough assessment of the jury, its advanced safety features, excellent interior design combined with its dynamic engine performance and enhanced functionality are what made Isuzu D-MAX the best-in-class pick-up truck again for 2022.

Apart from serving looks, Isuzu also made it clear through its stand-out features that Isuzu D-MAX now has a broader target market scope. With its Advanced Driver Assist System (ADAS) with SMART DUO CAM, a unique feature in its class which provides full assistance to the driver and the new overall interior design exuding comfort and convenience, the Isuzu D-MAX proves that it also makes a reliable and safe family vehicle that every adventurous family should own.

And beyond these award-winning features, the supremacy of Isuzu in the pick-up truck segment is also based on several other factors.

  • Isuzu offers complete package to customers. When buying an Isuzu product, customers are not only acquiring a durable vehicle, but also peace of mind. Known for its easily accessible parts and excellent service, Isuzu makes it a point to take care of customers all throughout their journey with Isuzu vehicles.
  • With the uncertainties that Filipinos are currently facing, it is best to have a partner vehicle that has value-for-money. The Isuzu D-MAX can double as a family vehicle and a business workhorse with its practical functions. And with its impressive 20.58 km/L fuel efficiency rating, it gives the driver confidence and satisfaction of driving a budget and environment-friendly vehicle.

  • Isuzu has been providing the best transport solutions to people by providing safe, comfortable, and sustainable vehicles. And IPC has always been keen on continuous improvement, assuring customers that IPC will always provide the best products and services to Filipinos.

Isuzu D-MAX is hailed as the superior pick-up truck not only in the Philippines, but also in several different countries, proving that the quality of Isuzu D-MAX is recognized world-wide. For two (2) consecutive years, Isuzu D-MAX bested all its competitors in the pick-up truck segment because of its unmatched features and the overall package that Isuzu offers to customers as part of being a responsible partner to Filipinos.

To know more about the Isuzu D-MAX, visit Isuzu Philippine’s official website at and follow their Facebook page at to get regular updates on Isuzu products and promos.