OUR STORY
For 70 years, Isuzu has helped shape the Philippine automotive landscape by being its responsible partner, consistently moving the nation forward with progressive technology and development. Tried, tested, and trusted commercial and industrial vehicles proudly equipped with diesel engines are the benchmark of the company’s passion for excellence.

True to its history, Isuzu Philippines Corporation is firmly anchored on customer satisfaction and is guided by its corporate slogan “Your Responsible Partner”. This is evident in the implementation of its company policies and thrusts. Having carefully built its reputation on the trust and dependence of a whole economy and country, Isuzu possesses core values unmatched by any other automotive company. Building vehicles that this nation depends on, Isuzu is a company that can truly be called “The Nation’s Workhorse”.
IPC VISION, MISSION AND CORE VALUE
VISION
Ensure Isuzu Philippines Corporation remains as the number one truck brand in the Philippines in terms of market share domination and customer preference in all their mobility needs.
MISSION

OUR RESPONSIBILITY TO EMPLOYEES

As in any Company, Isuzu’s single most valuable asset is its people. Isuzu believes in harnessing the growth potential and development possibilities of each employee. Isuzu provides opportunities for the employee to grow and mature with the Company.

OUR RESPONSIBILITY TO CUSTOMERS

Customer satisfaction ranks first in Isuzu’s hierarchy of values. Thus, Isuzu has the tradition of quality assurance in manufacturing tried, tested, and trusted vehicles. To maintain such tradition, Isuzu is challenged to develop, innovate, and provide the best sales and after-sales service to its customers.

OUR RESPONSIBILITY TO SOCIETY AND COUNTRY

Isuzu Philippines Corporation (IPC) recognizes its place in society to be that of a good corporate citizen. As such, its responsibility goes beyond being more than a source of investment, employment, and highly productive commercial vehicles. Isuzu is in constant search for avenues where it could make relevant contributions to the community including the protection of the environment.

Employees - IPC’s most valuable asset
Customers - IPC’s highest priority
Contribution to Society - IPC’s commitment

CORE VALUES

IPC’s corporate philosophy is enshrined in three Core Values - Service Excellence, Integrity, and Professionalism. These core values further strengthen IPC's management system in achieving sustained growth and competitive advantage.

Service Excellence
IPC is committed to serving its customers with the highest level of value and professionalism. Team Members are results-driven and display creativity and innovation in servicing internal and external customers and business partners.

Integrity
IPC adheres to a strong sense of fairness and honesty with all its dealings.

Professionalism
IPC works in dynamism and teamwork. They instill a sense of individual and collective responsibility and accountability in all aspect of their work.

Team Members are expected to adhere with IPC’s performance standards and align themselves with aforementioned core competencies.

AWARDS & RECOGNITION
1997
No. 1 in Pick up Category
1999
No. 1 in Trucks
1st Place AUV at Petron Rally Series
2000
Second Place in Best Corporate Display in Motor show International
2005
AUV Diesel of the Year in Auto Focus People’s Choice Award
Pickup of the Year in Auto Focus People’s Choice Award
2006
Auto Focus People’s Choice Award, Best Display Award
Automobile of the Year in Auto Focus People’s Choice Award
Pick up of the Year in Auto Focus People’s Choice Award
AUV of the Year in Auto Focus People’s Choice Award
2007
Auto Focus People’s Choice Award, Best Display Award
Automobile of the Year in Auto Focus People’s Choice Award
Pick up of the Year in Auto Focus People’s Choice Award
AUV of the Year in Auto Focus People’s Choice Award
2008
JD Power Asia Pacific Award for highest rank in vehicle sales satisfaction
2009
AUV of the Year by Auto Focus People’s Choice Award
Large SUV Runner Up Award in Auto Focus People’s Choice Award
2010
Media’s Choice Awards Isuzu Alterra best on-board entertainment setup
2011
Environmental Leadership Award by WWF
2012
IMM bronze medal in 6th Validation Award TBR/ TF and 3rd validation 3rd award truck
Isuzu Crosswind Hall of Fame by Auto Focus People’s Choice Award
Large SUV of the Year (Alterra) in Auto Focus People’s Choice Award
2016
D-MAX Truck of the Year by Car Awards Group
2018
SPMJ Driven to Serve Awards, Silver Award in Education and Training Category
SPMJ Driven to Serve Awards, Silver Award in Environment Category
Best in Customer Test Drive in Top Gear PH Awards
Isuzu D-MAX Best Value for money in Auto Focus People’s Choice Award
2019
SPMJ Driven to Serve Awards, Silver Award in Education and Training Category
Isuzu mu-X Best Value for Money in Auto Focus People’s Choice Award
Isuzu mu-X Midsize SUV of the Year in Auto Focus People’s Choice Award
Isuzu D-MAX Best Value for Money in Auto Focus People’s Choice Award
Isuzu D-MAX Pickup of the Year in Auto Focus People’s Choice Award
2020
SPMJ Driven to Serve Awards, Silver Award in Education and Training Category
Best Engine Performance in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Value for Money in Auto Focus Media’s Choice Award (Isuzu mu-X)
Isuzu 300K Unit Sales Milestone
2021
SPMJ Driven to Serve Awards, Gold Award in Education and Training Category
Pick-up of the Year 17th C! Magazine Annual Awards
Automobile of the Year in Auto Focus People’s Choice Award
Pick-up of the Year in Auto Focus People’s Choice Award
SUV of the Year in Auto Focus People’s Choice Award
Best Design in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Engine Performance in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Value for Money in Auto Focus Media’s Choice Award (Isuzu D-MAX)
2022
SPMJ Driven to Serve Awards, Platinum Award in Education and Training Category
Pick-up of the Year 18th C! Magazine Annual Awards
Best Design in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Engine Performance in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Safety Features in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Best Value for Money in Auto Focus Media’s Choice Award (Isuzu D-MAX)
Phil. Rallycross Series Champion, Pick-up Class (Isuzu D-MAX)
Phil. Rallycross Series Champion, AWD Class (Isuzu D-MAX)
Phil. Rallycross Series Champion, UV Class (Isuzu D-MAX)
Isuzu TRAVIZ 10K Unit Sales Milestone
2023
SPMJ Driven to Serve Awards, Platinum Award in Education and Training Category
Pick-up of the Year 19th C! Magazine Annual Awards
Isuzu TRAVIZ 20K Unit Sales Milestone