Isuzu continues truck domination, marks 22 years as Number 1 Truck Brand image
Isuzu continues truck domination, marks 22 years as Number 1 Truck Brand
Feb 04, 2022 | NEWS

Isuzu Philippines Corporation (IPC), the exclusive assembler, importer, and distributor of brand-new Isuzu commercial vehicles (CV) and light commercial vehicles (LCVs) in the country, once again topped the industry’s truck sales based on the combined report from the Truck Manufacturers Association Inc. (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI), marking its 22nd consecutive years as the number one truck brand in the country. 

Based on the report, IPC sold a total of 4,427 truck units which account to almost 45.5% of the market, with a big portion eaten up by its Category III light-duty trucks selling 2,745 units gaining 56% segment share. Its Category IV medium-duty trucks sold a total of  1,397 units or 38.3% share, while its Category V heavy-duty trucks, was able to sell 285 units or a 25.3% segment share. 

IPC President Hajime Koso credited the brand's continued domination to Isuzu's global reputation as the leading truck maker, known for its durability and reliability, as well as on the company’s excellent aftersales support, manifested through IPC’s nationwide dealer network with top-notch servicing facilities, expert service technicians and field support personnel that are on-call to provide technical assistance whenever and wherever needed.   

He also reiterated that the company continues to provide timely transport and business solutions to its customer, “As a leader we continue to innovate as we launched our New N-Series Smoother AMT trucks late last year. Currently, this is the first light duty truck in the market with an automated manual transmission, and we are confident that this new innovating truck will have the similar success as other models in our line-up,” said Koso.

Moving forward, Koso said the brand is shifting its gear towards sustainability, “2022 will be the start of a new era for Isuzu, a more sustainable and eco-friendlier plans will be introduced that is in line with the United Nation’s Sustainable Development Goals.  This includes its products, operations and customer service. IPC will evolve into a company that creates economic value combined with social and environmental contributions to with-stand the challenges ahead,” Koso added.