It was the kind of warm reception that could outshine the hottest of summers.
In the late afternoon of April 25, hundreds of Isuzu vehicle owners and their families--all loyal fans of the world-renowned maker of diesel-powered vehicles gathered to witness the launch of the first "I Love Isuzu" Campaign at the Carousel Court of the Upper Ground level in Festival Supermall, Alabang, Muntinlupa City.
The launch of the campaign has been the culminating event of months of research, planning, and collaboration among Isuzu Philippines Corporation (IPC) and its dealers, business partners, suppliers, and the various Isuzu Clubs across the country.
IPC President Hajime Koso, in his welcome remarks, said of the "I Love Isuzu" campaign: "Isuzu vehicles are really something to take pride on. Let me tell you that, we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines.
He added: "The D-MAX has been with us for more than a decade and it has proven to provide durability and fuel-efficiency, over and over again. The mu-X, captivated the hearts of Filipino families, reaching more than 45,000 units since its launch in 2014.
The impressive design of these models, coupled with comfort, convenience and most especially global safety standards is what makes our customers LOVE IT even more.”
The "I Love Isuzu" campaign has hinged on not just Isuzu vehicles' exceptional durability, reliability, power, performance, and fuel-efficiency, but also on the entire motoring lifestyle experience of their owners and their families and friends, the kind of lifestyle experiences that have evolved into fond memories throughout the decades.
After the 4 p.m. opening ceremonies, the affair was opened to the public, with free admission to the various exciting activities, such as displays of the Isuzu mu-X SUV and Isuzu D-MAX pick-up, and a special performance of "Asia's Phoenix",Morissette Amon.
The guests and the mall-going public were also treated to the premier of the "I Love Isuzu" AVP, as well as the launch of the "My Isuzu Story" videos, depicting heartfelt testimonials from Isuzu customers.
Various Isuzu Clubs, such as the mu-X Owners Club of the Philippines (mu-xOP), Team Isuzu Pilipinas (TIP) and Team Isuzu Car Enthusiasts (Team ICE), also held their club meet and new member signups during the launch.
Special promos and discounts on selected Isuzu models were also offered, and free public test drives were also conducted, apart from the mini-games wherein participants won premium Isuzu items.
The "I Love Isuzu" mall display, test drives, special discounts, and mini-games continue daily up to April 28, from 10 a.m. to 9 p.m.
The "I Love Isuzu" campaign aims to encourage Isuzu customers to actively promote and share their experiences of the Isuzu brand, and to ultimately grow the community of Isuzu owners in the Philippines. As such, the campaign will also involve social media engagements on Facebook and Instagram.
Shell Pilipinas is the official fuel partner of “I Love Isuzu” campaign.
For more information on the "I Love Isuzu" campaign, log on to www.isuzuphil.com.