Fresh from the Manila launch of the most stylish modern iteration of one of its most iconic diesel workhorses last August 29, Isuzu Philippines Corporation then headed to Cebu City--the "Queen City of the South"--to showcase to Visayans the new D-MAX LS-A pick-up September 14 at the SM Cebu Seaside Mall.

The event also kicked off IPC's "Tough Enough" lifestyle campaign for the D-MAX LS-A with the D-MAX 4X4 public test drive at the open parking grounds of the mall, which demonstrated the durability, fuel efficiency, and overall value for money of the D-MAX LS-A 4x4 variant, highlighting the pick-up's complete package of features that cater to the modern Filipino lifestyle -- the lifestyle that maximizes the best qualities of the urban professional and the weekend adventurer.

The formal launch of the D-MAX LS-A for the region was held later in the afternoon at the mall's Mountain Wing Atrium.

IPC President Hajime Koso described that, “the D-MAX LS-A represents nearly century of Isuzu’s experience and innovation in the design, engineering, and workmanship of diesel-powered utility vehicles. The D-MAX LS-A is infused, as well, with features that address the demands of a market that value both hard work and play, business with leisure.”

At the heart of the D-MAX LS-A is the powerful and fuel-efficient 4JJ1-TCX 3.0-liter 4-cylinder In-line Blue Power Diesel engine with VGS turbo intercooler that generates 177 PS @ maximum power and 380 Nm @ maximum torque. Initially available in 4x4 variant, IPC will also offer its 4x2 variants in the coming months.
Both variants will have an option for either 6-speed automatic transmission with sequential shift or the 6-speed manual transmission with gear shift indicator.

The powerplant and drivetrain, however, are just the starting points for what makes the new D-MAX LS-A perfectly suited for the evolving modern demands of the market.

Boasting modern exterior styling, the D-MAX LS-A has a very dark gray front grille and bumper, coupled with side step board and rocker panel, cargo extender and roof rails.

For occupant comfort and convenience, the D-MAX LS-A is equipped with the auto-climate control air conditioning system, passive entry/push start-stop system, 12V accessory socket, three USB charging ports, 15 storage compartments and 10 cup holders.

The new D-MAX LS-A comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Pearl White. With all the added features on the D-MAX LS-A, IPC announced that there will be a more competitive pricing for this variant.

To know more about the Isuzu D-MAX LS-A, its new features and pricing, log on to www.isuzuphil.com or visit any of the Isuzu dealerships nationwide.