La Union, October 20, 2023 — In a meaningful commemoration of its 2nd year anniversary, Isuzu La Union, under the leadership of its President Mr. Benigno Garcia, demonstrated its commitment to community and environmental stewardship through a series of impactful activities. The dealership, renowned for its significant market share and community engagement, embarked on a full day of giving back to the community, starting with a tree planting initiative, and followed by a generous feeding program and donation drive.
The day began early at Bauang La Union Eco Park, where the Isuzu La Union team, together with volunteers, took part in rejuvenating the park's mangroves. This effort not only contributes to the ecological preservation of the area but also underscores Isuzu La Union’s dedication to environmental sustainability.
Following the tree planting, the team directed their efforts towards nurturing the future of the community by conducting a feeding program for the elementary students at Paringao Elementary School. Recognizing the importance of education and the conditions under which it is imparted, Isuzu La Union further donated electric fans and chairs to the school, aiming to enhance the learning environment for the students.
The day's activities were supported by members and officers of Isuzu Philippines Corporation (IPC) led by its Vice President for Sales, Mr. Yasuhiko Oyama, who lauded Isuzu La Union for being a “leader with a heart.” This sentiment reflects the dealership's unique position in the industry, combining aggressive sales and marketing strategies with a profound commitment to community service.
With a remarkable 35.8% share of the truck market in Region 1, Isuzu La Union has not only shown excellence in sales and aftersales support but has also highlighted the power of leveraging business success for community benefit. This approach has been a key driver of the dealership’s rapid growth and its optimistic outlook for further market share increases in the coming years.
Mr. Benigno Garcia, reflecting on the day’s events and the dealership’s journey, stated, “Our 2nd anniversary is not just a celebration of our achievements but a reaffirmation of our responsibility towards the community and environment. These activities reflect our core values and our vision for a sustainable future, hand in hand with our community.”
Isuzu La Union’s 2nd anniversary celebration sets a benchmark for corporate social responsibility, demonstrating how businesses can play a crucial role in supporting their communities and the environment.
About Isuzu La Union
Isuzu La Union, one of the leading Isuzu dealerships in Region 1, is committed to delivering excellence in sales, aftersales support, and community engagement. With a significant market share and a team experienced in the automotive industry, Isuzu La Union continues to drive forward with initiatives that benefit both their customers and the wider community.