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Isuzu PH’s 2020 D-MAX Boondock 4x4 online launch dares off-roaders to go beyond normal

June 23, 2020

At exactly 5 p.m. on June 17, Isuzu Philippines Corporation (IPC) digitally launches via Facebook Live the 2020 D-MAX Boondock 4x4, Isuzu’s ultimate off-roader and the perfect vehicle to herald IPC’s motoring lifestyle campaign—“Live Life Differently”—that boldly responds to the challenges of the new normal.

This would be IPC’s first-ever digital launch, marking the world-renowned truckmaker’s innovative response in the “new normal”.

Within the “Live Life Differently” mantra, IPC encourages its clients and would-be customers to discover the endless possibilities of driving an Isuzu vehicle. To “Live Life Differently” would mean to simply go beyond the comfort of our homes, to explore the outdoors, and open ourselves up to more adventures, all the while driving an Isuzu vehicle.

With the 2020 D-MAX Boondock 4x4, to “Live Life Differently” now gives the off-roader the added confidence to take his or her adventures a notch tougher, higher, and farther.

IPC President Hajime Koso proudly introduced the 2020 D-MAX Boondock 4x4 as “purposely named after the mountains. The Boondock boasts rough and rugged styling, coupled with the exceptional engine performance of Isuzu – perfect for off-road driving.”

No other pickup can symbolize the Filipino off-roader’s re-emergence from months of home confinement than the 2020 D-MAX Boondock 4x4, which has been designed to handle practically all types of terrain: sand, gravel, riverbed, mud, and rocks.

Built upon the popular 3.0L D-MAX 4x4 LS-A model, the Boondock trademark adds an even tougher, more rugged image with the tried-and-tested performance to back it up, making it the ideal pickup for the Filipino motorist looking for that one vehicle to embody the “can-do” attitude of a true off-roader.

The 2020 D-MAX Boondock 4x4 is powered by the Euro-4 compliant 4JJ1-TCX 4-Cylinder in-line Blue Power 3.0-liter diesel engine with VGS turbo charger and intercooler mated to a 6-speed manual transmission with gearshift indicator or a 6-speed automatic transmission with sequential shift, able to generate maximum power outputs of 177 PS at 3,600 RPM and 380 N-m of torque at 1,800 to 2,800 RPM.

This level of power and efficiency is also expressed in the D-MAX Boondock’s design and accessories. The monotube nitrogen-charged front and rear shock absorber ensures instantaneous response to changing road conditions, offering faster damping reaction. The result is an improved steering control in whatever terrain and driving condition.

Steel side steps not only offer easy access but valuable protection to the pickup body. Its honeycomb design with the “Boondock” logo is also easy to clean and provides better traction during ingress and egress.

The 2020 D-MAX Boondock 4x4 is fitted with 265/70 R17 all-terrain tires wrapped around matte black off-road rally type design R17 rims. The Boondock decal on the tailgate is now paired with a new hood and body customized graphics that pays tribute to the country’s highest “boondock”, Mt. Apo.

The 2020 D-MAX Boondock 4x4 comes in the following colors: Red Spinel, Cosmic Black, Titanium Silver, and Silky Pearl White.

The 2020 D-MAX Boondock 4x4 is now available in AT and MT variants, with introductory prices of P1.725 million (MT) and P1.795 million (AT). As a part of Isuzu’s Monsoon Promo, a P95,000 discount is available until the end of June.

For more details, log on to www.isuzuphil.com. To book an appointment, check out Isuzu’s new Digital Dealer page on their website and talk to a Sales Representative online via video call. You may also visit any of the authorized Isuzu dealerships nationwide.


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