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Isuzu Philippines holds groundbreaking ceremony in Taytay, Rizal

March 20, 2018

Isuzu Philippines Corporation (IPC), the country’s leader in the commercial vehicle segment, has officially conducted a groundbreaking ceremony for its newest dealer network in Taytay, Rizal in line with the growing demands and expansion efforts of the company.

Strategically located along Manila East Road in Taytay Rizal, Isuzu Taytay is the latest addition to the current roster of Isuzu Automotive Dealership, Inc (IADI - which operates Isuzu dealerships in the areas of Alabang, Cavite, Pasig and Rizal.

The soon to rise Isuzu dealership in Taytay is within the boundaries of Cainta and Antipolo and main gateway to other municipalities such as Angono, Binangonan, Morong, Tanay, Teresa, Baras and Pililia. It is accessible from Manila via Ortigas Avenue, from Quezon City via Marcos and Sumulong Highway, from Pasig and South of Manila via C-6 and from Laguna via South West of Rizal.

With a lot size of 3,000 square meters, Isuzu Taytay can house a total of 6 showroom vehicle display unit and can accommodate 10 Light Commercial vehicles in the service bay area.

(from left) IPC VP for Sales Mr. Yasuhiko Oyama, IADI President & COO Mr. Emmanuel Aligada, IPC Executive Vice President Mr. Shojiro Sakoda, Taytay Mayor Hon. George G. Gonzaga, Rizal Governor Hon. Rebecca A. Ynares, Taytay Vice Mayor Hon. Carlito Gonzaga, IADI Sales Functional Director Mr. Alejandro Paguio, Isuzu Rizal Operations Manager Mr. Aurelio Coronel, Jr. and MAR-VI Enterprises, Inc. President Mr. Marcelino Alcantara.

“We are proud to announce Isuzu Taytay as one of the soon to rise dealership network in the eastern part of the bustling metropolis. The new dealership in Taytay is a testament of Isuzu’s leadership in terms of product and innovation. We are building and strengthening our foundation to provide a better quality and services to the growing demands of business in Rizal,” said Hajime Koso, President of Isuzu Philippines Corporation.

“With almost 3 million population in Rizal, we expect a positive outcome with the growing SMEs market continue to flourish and OFW remittances leading a significant growth year-by-year,” Koso said.

Moreover, the new dealership will also cater to the growing commercial vehicle segment, which contributed a huge 64-percent market share in the auto industry last year.

Pioneering their truck portfolio is Isuzu’s latest Blue Power technology that aims to provide better and eco-friendly engine output, emissions, fuel economy and durability.

“The commercial vehicle segment is arguably at its peak and continuing to display a robust performance every year. More than the technology that Isuzu offers, we are excited to bring products that are beneficial to the business fleet, logistics, and even larger scale business,” explained Koso.

“The province of Rizal has been one of the potential business district for Isuzu. Aside from the booming business, we are looking forward on the great value of mu-X and D-MAX together with our dependable trucks—N-Series, F-Series, and heavy-duty C&E-Series to the community,” added Koso.

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