← Back to News

IPC showcases mu-X, D-Max capabilities in an 'Xtreme Xperience' weekend at SM City Cebu

August 14, 2018

This weekend of August 10 to 12 promises to be a fun-filled, eye-opening event for vehicle enthusiasts and mall-goers at SM City Cebu as Isuzu Philippines Corporation rolls out its "Isuzu 4x4 Xtreme Xperience" at the sprawling open parking area at the mall's north wing.

Isuzu's 4x4 event makes a return engagement after Isuzu 4x4 Action Playground was last held in Cagayan de Oro in 2017. This time, the "Isuzu 4x4 Xtreme Xperience" has been expanded to include more fun and engaging activities for all members of the family. And for owners and drivers of the iconic mu-X and D-Max brands, the "Isuzu 4x4 Xtreme Xperience" now includes not only the chance to view the accessorized versions of these durable light commercial vehicles powered by the new RZ4E engine, but to even test drive the mu-X RZ4E 4x2 AT.

Customized Isuzu mu-X and D-MAX

The highlight of the weekend, of course, would be the 4x4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers would experience riding a 3.0-liter D-Max 4x4 pickups up and down a two-story-high steep narrow metal ramp.

The Isuzu 4x4 Xtreme Xperience Action Ramp with Mr. Yasuhiko Oyama (VP for Sales of Isuzu Phils Corp., Mr. Steve Gingco (Isuzu Cebu Inc General Manager) and Mr. Shojiro Sakoda (Executive Vice President of Isuzu Phils Corp).

The "Isuzu 4x4 Xtreme Xperience", which opens to the public 9 a.m. and ends at 9 p.m., also offers numerous games and activities for visitors who sign up for the 15 stations of the "Consumer Journey", which includes: Drift karting; photobooth; kids' activity area; all-terrain display; parts, accessories and merchandising display; Mod hobbyist exhibit; the My Dream Isuzu Car corner, and; car club meet-ups.

Promos and discounts exclusive to the "Xtreme Xperience" are also offered during the three-day event.

On August 12, special activities at the culmination of the event--the cheerdance competition finale, the awarding ceremonies for the cheerdance, fuel economy run, and the highest kilometer mileage--will be held. Isuzu mu-X ambassadress, TV actress and singer Maja Salvador and rock group UrbanDub will perform during the unveiling of the Isuzu Cebu Inc (ICI) 20th anniversary logo.

Cebuanos cheered their hearts out as they compete with each other during the Cheerdance Competition
Isuzu Xtreme Xperience Cheerdance Competition Champion – UV Pep Squad
The Isuzu Xtreme Xperience ended with a bang as Isuzu’s ambassadress, Maja Salvador surprised the crowd with a show-stopping performance.

Admission to this weekend event is free.

The "Isuzu 4x4 Xtreme Xperience" is organized in partnership with IPC and ICI, which comprises Isuzu Mandaue, Cebu, Talisay, and Bohol.
The Isuzu Xtreme Xperience promotes the Japanese automaker's new engine technology and after-sales advantage through an in-depth and personal engagement between the public and Isuzu experts.

Ilonggos can look forward to the same excitement and fun at the Isuzu Xtreme Xperience on September 21 to 23.

This event is sponsored by Pilipinas Shell, Standard Insurance, BPI/MS Insurance Corporation, Hawk Trading, LED Works, JoyRide, Nature’s Spring, and Mapfre.

For more information, log on to www.isuzuphil.com.

← Back to News