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IPC brings Isuzu Advantage to the doorstep of vibrant CARAGA community with October 20 opening of Butuan dealership

October 24, 2018

Isuzu Philippines Corporation is unstoppable in expanding its network of dealerships nationwide. This October 20, Isuzu Butuan opened at its new location. Isuzu Butuan will now bring the unmatched Isuzu Advantage closer to the vibrant CARAGA Region in northeastern Mindanao that encompasses five provinces and six cities, of which Butuan City is the regional administrative center and strategic hub.

At the grand opening of Isuzu Butuan were Atty. Lawrence Fortun, Congressman of Agusan del Norte, Mr. Francisco Rolida - President, Cebu Southern Motors Inc. ,Dr. Jerome Young - Board of Director, Cebu Southern Motors Inc., Mr. Yasuhiko Oyama - VP Sales, Isuzu Philippines Corporation and Mr. Hajime Koso - President, Isuzu Philippines Corporation

In his speech, Mr. Koso expressed great optimism that Isuzu Butuan would play a key role in strengthening the Isuzu brand and world-class service in the region.

"As we all know, Isuzu trucks hold the No. 1 position in total truck sales for 18 consecutive years; and this year, so far, our total truck sales have reached more than 47,000 units. For our light commercial vehicles, we have sold more than 200,000 units. In our objective to make the entire Philippines an Isuzu country, Isuzu Butuan is among our most important instruments in the Caraga region."

Mr. Koso added that the new dealership is ready to make Isuzu products and services a market leader in this part of Mindanao. "IPC, being in the Philippines for over 21 years already, knows the strengths and further growth opportunities in this particular market, as Caraga is well known for its vibrant agriculture, mining, fishery and agro-forestry, and eco-tourism industries. Isuzu vehicles and trucks can supply all transport needs for these growth areas."

However, Mr. Koso urged Isuzu Butuan to strive to bring the Isuzu Advantage not just to Butuan, but to the entirety of the Caraga region. "We must encourage our customers in the region to also patronize Isuzu After Sales and genuine Isuzu Parts."

Aside from Isuzu vehicles' renowned durability and fuel-efficiency, the vaunted Isuzu Advantage keeps customers loyal to the brand with the nationwide dealer network, nationwide parts availability, expert service technicians, roadside assistance and technical training. All of these become part of the aftersales support all Isuzu dealers provide for every purchase of an Isuzu unit.

Isuzu Butuan is situated on an expansive 7,798 sqm lot along Km. 3, Brgy. Baan, Butuan City. It has a showcase area that can display up to three light commercial vehicles (LCVs) and two commercial vehicles (CVs). Its LCV service bays can accommodate up to 10 vehicles at a time.

For more information about Isuzu Butuan, log on to www.isuzuphil.com.

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