Press Release
November 11, 2011
Isuzu Philippines Corp. continues the winning tradition of the D-MAX as the diesel authority launches the 2012 model of the best-selling pickup. A recent recipient of the “Best On-Board Entertainment” trophy in the pickup category of the 2011 Auto Focus People’s Choice Awards, the 2012 D-MAX further proves that when it comes to versatility and dependability, “The Possibilities are Endless,” which is its marketing catchphrase for the year.
For the 2012 model year, Isuzu has designated the 4×4 D-MAX LS as the “Radikal” variant. It features a color-keyed bumper over-rider up front, genuine Isuzu bedliner at the back, and the distinctive “Radikal” badge on the sheet metal.
The cosmetic and functional upgrades complement the D-MAX’s proven standard equipment: powerful 3.0-liter 4JJ1-TC iTEQ common-rail diesel engine; durable ladder-type chassis; comfortable Flex-Ride suspension system; 2-DIN audio-video head unit with navigation-ready system; projector-type headlamps that provide 14% more illumination than their ordinary counterparts; side-impact steel beams; dual front airbags; ABS with electronic brake-force distribution; reverse camera and sensor; two-tone (4×2 LS) and Elegant Black (4×4 LS) seat materials; and a high-center console box.
“The continued sales and critical success of the D-MAX is proof of its world-class quality,” says IPC President Ryoji Yamazaki. “This is the result of our sensitivity to the unique requirements of the Philippine pickup market. The 2012 model is designed to preserve the D-MAX’s lofty stature in its highly competitive segment.”
The 2012 Isuzu D-MAX is now available in Rich Red, Magma Red, Midnight Blue, Ebony Black, Glacial White and Titanium Silver.
For other inquiries, visit your nearest Isuzu dealership now. In Metro Manila, Isuzu dealerships can be found in Alabang, Commonwealth, EDSA Balintawak, Makati, Manila, Pasig and Quezon Avenue. In the provinces, Isuzu dealerships are located in Bacolod, Batangas, Bulacan, Cabanatuan, Cagayan de Oro, Cavite, Davao, General Santos, Iloilo, Isabela, Mandaue, Pampanga, Pangasinan and San Pablo. Check also www.isuzuphil.com for other Isuzu updates.
