"Truck models power Isuzu's sales growth in PH, Japan"
Isuzu’s sales dominance in Japan in 2012—leading the light-, medium- and heavy-duty trucks as well as the bus segments---is indeed remarkable as this was achieved during Isuzu Motors Limited’s commemoration of its 75th Anniversary. In the Philippines, Isuzu’s line-up of light-, medium- and heavy-duty trucks has driven Isuzu Philippines Corporation’s sales success in the first two months of 2013.
“Truck models power Isuzu’s sales growth in PH, Japan”
ISUZU Philippines Corporation’s (IPC) lineup of light-, medium- and heavy-duty trucks has driven the company’s sales growth in the first two months of 2013, with the rise reflecting the feat accomplished by Isuzu Motors Ltd. (IML) in its home market of Japan.
Based on combined reports released by the Chamber of Automotive Manufacturers of the Philippines and the Truck Manufacturers Association, sales of IPC’s medium- and heavy-duty trucks rose 21.1% in January and February 2013 compared to the same months last year, or 46 units against the 38 units delivered in 2012. During the same months this year, IPC also sold 269 units of its segment-leading N-Series light-duty truck, posting a 27.5% increase over the company’s tally in January and February last year.
In 2012 the N-Series recorded its best total since 1996 with 1,630 units sold, or a 36% rise from the previous year. The growth guaranteed the N-Series’ continued success as it became the Philippines’ top-selling light-duty commercial truck for 14 consecutive years.
“For decades, the market has placed its demand on Isuzu trucks because of their known strengths,” IPC President Ryoji Yamazaki said. “These strengths—durable, reliable, fuel-efficient—are key to Isuzu trucks earning their reputation as dependable business partners. These workhorses are not only invaluable to the various enterprises they serve but are true contributors to the country’s economy.”
Boosting IPC’s present sales are the results logged by its bestselling Crosswind AUV, which sold 1,006 units in the first two months of 2013, topping the 987-unit total it recorded during the same period last year.
IPC’s year-on-year sales gained a modest 0.2% with 1,750 units sold in January and February 2013. The company’s monthly growth reached 9.8% with 916 vehicles sold in February against the 834 units delivered in January.
IPC’s flagship Alterra SUV saw 68 units sold in February compared to its 35-unit tally the previous month—a 94.3% increase. The Isuzu D-MAX pickup also recorded strong results with 220 units sold in February, a 107.5% jump from the 106 units delivered a month earlier.
The strong performance of Isuzu’s truck models in the Philippine market comes alongside Isuzu trucks’ sales dominance in Japan in 2012. Figures released show that the N-Series has commanded a 39.6% share in Japan’s two- and three-ton payload segment last year. The N-Series has led this category for 12 straight years, and all but one year since 1970.
Isuzu’s F-Series medium-duty trucks as well as the C&E Series heavy-duty trucks have also captured a combined 34.9% share of the four-ton payload segment in the Japanese market in 2012. This means the models have reclaimed the top spot in this category after last holding it in 2010. Combined with the results of the N-Series, Isuzu last year emerged as Japan’s top-selling brand among all trucks from two-ton payloads.
Bolstering IML’s performance in its domestic market are Isuzu’s buses, which in 2012 secured a 35.8% share among models that can seat 30 or more passengers. This marked the first time that Isuzu buses have topped the category in 44 years.
“Isuzu’s success is not only the result of the highly durable, value-added vehicles we produce,” said IML Executive Vice President Ryozo Tsukioka. “It also reflects the united efforts of Isuzu personnel in all departments—including sales, service and parts—to become Number One.”
Isuzu’s sales dominance in Japan in 2012 signaled the first time that the company has simultaneously led all three categories, and making the feat even more remarkable is that this was achieved during IML’s commemoration of its 75th Anniversary.
“IML’s sales success is indeed significant as Japan is one of the world’s most demanding automotive markets for quality and environmental performance. The achievement inspires us here, and also serves as a concrete proof of the competence of Isuzu vehicles,” Yamazaki said.