Isuzu News

All-New Isuzu D-MAX 4x4 challenges sand dunes, scenic terrain of Ilocos

Press Release

March 05, 2014

IPC President Nobuo Izumina (middle) with the All-New D-MAX 4x4 at the soft terrain of the beach  at Bangui Windmills, which contains small pebbles and not-so-fine sand. Also present were IPC EVP Takashi Tomita (right) and SVP for Sales Arthur Balmadrid.

Taking over the driver’s seat was IPC President Nobuo Izumina during the ceremonial 4x4 drive.

MORE than just being a workhorse or a vehicle that’s built to take on urban streets, the all-new Isuzu D-MAX LS 4x4 is also capable of serving as an active lifestyle companion that delivers maximum fun over any terrain.


On February 27 to March 1, Isuzu Philippines Corporation (IPC) showcased the pickup model’s off-road driving performance and leisurely traits through an event where the D-MAX LS 4x4 challenged the terrain of the world-famous Paoay sand dunes in Ilocos Norte. The vehicle, which carries Isuzu’s reputed strengths of durability, reliability and fuel-efficiency, adds the promise of go-anywhere adventure because of its tried and tested 4x4 system.