Isuzu Philippines Celebrates 15 years of responsible partnership with Filipinos
The country’s “Responsible Partner,” Isuzu Philippines Corporation (IPC), is marking its 15th Inaugural Anniversary on July 31, 2012.
To celebrate the occasion, the company is highlighting the fact that most Isuzu models have led in the Commercial Vehicle segment for more than a decade, and that IPC has established itself as the Diesel Engine Technology Expert. Through the years, Isuzu vehicles have become trusted workhorses and leisure vehicles alike, serving the transportation needs of businesses as well as the recreational requirements of active individuals and families.
“Over the 15 years that Isuzu Philippines Corporation has been operating, we have introduced vehicles that Filipinos have counted on for their business use and personal enjoyment,” said IPC President Ryoji Yamazaki. “As we celebrate our 15th year milestone, Isuzu will continue to deliver such reliable, durable and fuel-efficient products in the many more years to come.”
IPC has logged numerous achievements since its establishment. These include having periodically led the pickup and AUV segments, and dominating the light-duty truck class. The Isuzu N-Series has topped its category for 13 straight years now, or since 1999. The Isuzu Crosswind has also been the only Philippine-made vehicle to appear at the Tokyo Motor Show when it was displayed there in 2003. That year, the company recorded its best results by delivering almost 13,000 units. Isuzu trucks last year accounted for almost 70 percent of the light-duty segment and almost 25 percent of the medium- to heavy-duty class. Only recently, IPC has produced its 150,000th vehicle.
Besides having endeared themselves to families and individuals for their blend of utility, modern convenience features and excellent resale values, as well as to entrepreneurs for literally serving as vehicles that move the Philippine economy forward, Isuzu models have also emerged as major contributors to the country’s progress as they generate jobs for Filipinos. Since it began operations, IPC has built its vehicles locally as the company supports the auto industry’s and the government’s thrust to promote domestic manufacturing.
“Isuzu remains committed in continuing to build and assemble vehicles in the country. We believe in the world-class competence and skills of the Filipino, and in contributing to the national interest by generating jobs,” Yamazaki said.
IPC’s plant, located at the Laguna Technopark in Binan, was formally inaugurated by then-President Fidel V. Ramos in 1997, although IPC was established in 1995 and had started its operations in 1996, during the height of the Philippine automotive industry’s performance. But the Isuzu brand has been present in the Philippines since the 1950s through its trucks, and had continued on through the decades serving Filipinos. Under the IPC banner, Isuzu had progressed along with the development of the country’s automotive industry.