Isuzu Challenge

The Isuzu Challenge puts both driver and his Isuzu vehicle to a test of fuel economy. It brings together individuals and families that have achieved a more diverse and richer quality of life through their chosen Isuzu. Its goal is to raise in the consciousness of our customers the importance of saving fuel, which in turn, help save the environment.

Bringing this vision to life are different promotional campaigns that stress the value of fuel economy driving. Noteworthy of these efforts is the Isuzu E-Drive “No Idling” promo.

It has since peaked to a different level as Isuzu started holding a fuel economy contest for its clients. And so the Isuzu Challenge was born. These were the encouraging results of the tests.

o   ISUZU CHALLENGE 2002 (ARE YOU UP TO THE CHALLENGE)

• An 89-km drive from Alabang to Nasugbu, Batangas
• The question “Are you Up to the Challenge?” was answered with a resounding YES
• Participants came up with as high as 36km to a liter fuel efficiency rating
• Adrenalin rush went on overdrive with the fun activities that followed including jet skiing, kayaking and flag capture.

o   ISUZU CHALLENGE 2003 (NATIONWIDE)

• The 2002 success inspired us to be bolder and go nationwide
• The challenge was brought to Cebu, Isabela and Manila and culminated with a final challenge held in Cavite
• Fuel efficiency results was as high as 83 kms to a liter

o   ISUZU CHALLENGE 2004 (HOW FAR CAN YOU GO?)

• In 2004, we thought, “Let’s make it more challenging”.
• We plotted a route of more than 280 kms, from Batangas to Dagupan. No switching off engines, no turning off of aircons, headlights on, with an additional 200 pounds of load
• The result: 23 kms to a liter fuel efficiency score

o   ISUZU CHALLENGE 2006 (CHAMPIONS EDITION)

• In 2006 armed with only P1,000 worth of fuel in their tanks, the Champions of the previous Isuzu Challenges were dared to conquer the 1,000-km route mapped from Balintawak to Ilocos Region in 36 hours
• How far did they go? An amazing 715 kilometers!

o   ISUZU CHALLENGE 2007 (CAN YOU GO THE DISTANCE?)

• The fun road trip spanned over 1,500-kilometers covering Luzon, Visayas and Mindanao.
• The goal? Reach the finish line within the time limit using as little fuel as possible with no engine or aircon shut-offs and no tricks.
• 6 regions, 4 islands, 2 RORO points were covered in 6 days
• Fuel efficiency peaked at 24.71km to a liter

o   ISUZU FAMILY CHALLENGE 2008

• Isuzu dealerships nationwide hosted their very own fuel economy run
• Teams made up of different families gave everyone a chance to bond and have fun on the road
• Even with a full load, Isuzu hit a fuel efficiency rate of 42.22km to a liter

o   ISUZU CHALLENGE 2009 (New Breed of Champions)

• Trying to outdo itself, Isuzu exclusively opened the challenge to the best of the best – all the IFC champions
• It kicked off in Manila and ended on a high note in Subic
• Isuzu delivered yet another winning rating of 35.15km to a liter

o   ISUZU CHALLENGE 2010 (ISUZU DIESEL MISSION – FARTHEST MISSION)

• In 2010, the Isuzu Challenge was made even more exciting
• The general public was invited to take part by guessing how far an Isuzu vehicle can go with one full tank of diesel fuel.
• The route covered Northern and Southern Luzon
• Isuzu went the distance at 1,844km with an efficiency score of 24.26km/li

o   ISUZU CHALLENGE 2011

• We love doing things in a big way so we went nationwide with the Isuzu Family Challenge
• The fun family road trip was held nationwide
• Everyone had a blast with a dance competition
• Each participant showed off his rocking move to the tune of the Isuzu jingle